Purple Cow by Seth Godin
Length: 160 pages
First Published: 2002
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Quotes from Purple Cow
In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.
In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.
If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.
About Seth Godin
Seth Godin is an entrepreneur, speaker, and author. He has written 19 books, including This Is Marketing, Linchpin, Purple Cow, and The Dip. He is also founder of the companies Squidoo and Yoyodyne. Visit the author’s website →