The 12 Week Year by Brian P. Moran and Michael Lennington
Length: 208 pages
Audiobook Length: 5 hours and 17 minutes
First Published: 2013
The guide to shortening your execution cycle down from one year to twelve weeks
Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
Authors are leading experts on execution and implementation
Turn your organization’s idea of a year on its head, and speed your journey to success.
Quotes from The 12 Week year
We mistakenly believe that there is a lot of time left in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important, every moment is important. Ultimately, effective execution happens daily and weekly!
Accountability is not consequences, but ownership. It is a character trait, a life stance, a willingness to own your actions and results regardless of the circumstances.
It’s not what you know; it’s not even who you know; it’s what you implement that counts.
Without a compelling vision, you will discover there is no reason to go through the pain of change.
About Brian P. Moran
Brian P. Moran is a CEO, business executive, entrepreneur, consultant, and author of the book The 12 Week Year. His corporate experience includes executive positions with UPS, PepsiCo, and Northern Automotive. Visit the author’s website →
About Michael Lennington
Michael Lennington is Vice President of The Execution Company and co-author of the book The 12 Week Year. He currently lives in Northern Michigan.